WebRalph J. McCracken. Search for more papers by this author. Robert B. Cate, Robert B. Cate. Deputy Chief, Assessment and Planning, SCS-USDA, and Senior Research Scientist, Technicolor Government Services, Inc.-NASA, respectively. Search for more papers by this author. First published: 01 May 1986. WebGRANT McCRACKEN* This article offers a new approach to celebrity endorsement. Previous explanations, especially the source credibility and source attractiveness models are criticized, and an alternative meaning transfer model is proposed. According to this model, celebrities' effectiveness as endorsers stems from the cultural meanings with which
Artificial Intelligence, Cognitive Science, and Measurement …
WebAlém disso, o meu estudo contemplou a análise de dois elementos do modelo de McCracken (1986): a propaganda e os consumidores. Por meio da análise das … WebAuthors: Grant Mccracken Abstract Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves … bushiris latest news
The Body-Image Meaning-Transfer Model: An investigation of the ...
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