Witryna4 gru 2024 · The results of the study that celebrity worship has an effect on impulsive buying on BTS merchandise can be seen from the t count of 10.765 more than 1.967 with a significance value p less than 0. ... Witryna22 mar 2024 · Impulse Merchandise: Luxury items that a customer buys after buying all the necessary items at a shopping center is referred to as impulse merchandise. Items such as magazines or candy boxes fall under this category. In simpler words, things you buy that are not on your shopping list are impulse merchandise.
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